Arla - Karolines Køkken

branding / packaging design / digital design

Karolines Køkken (Karoline’s Kitchen) is an Arla brand with a remarkable history. The brand originally started out as an actual kitchen in 1962, when the Danish Dairy Board asked two Home Economics teachers to test a number of recipes for a new cookbook. These recipes became the first in the rapidly growing and immensely popular series of cookbooks, loose-leaf recipes, and products.

Now Karolines Køkken is building a community platform for people to share recipe ideas and cooking tips. Karolines Køkken believes that cooking is the key to a happier and healthier life.